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    "Our world is wonderful, please protect it!" - Sir David Attenborough

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    The largest cleanup ever - #THEBLUEBUCKET

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    "Give mother nature her voice back - Sarah, Duchess of York

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    "Give mother nature her voice back - Sarah, Duchess of York

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    Sea ice loss from climate change is the primary threat to polar bears

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    "You're connected to the sea. No matter where on earth you live" - Dr Sylvia Earle

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    Help us keep our oceans clean

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    "Save the elephants, and then you save the forest - and then you save yourself" - Mark Shand

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    "Primates need good nutrition, to begin with. Not only fruits and plants, but insects as well" - Dr Richard Leakey

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    One Elephant is killed every 15th minute

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    "The least I can do is speak out for those who cannot speak for themselves" - Jane Goodall

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    You will see us struggle but you will never see us give up - The Next Generation

The Perfect World Foundation

The Perfect World Foundation is a Swedish based non-profit organization with a global goal to support wildlife, nature and environment in crises. Our mission is to bring awareness about the sad and dire situation our planet’s natural world is facing, in hope of encouraging you and everyone else to take steps forward, together with us, in a more sustainable direction.

“No one is PERFECT… just focus on becoming as good as you can possibly be.”
– Ragnhild ‘Rags’ Jacobsson, Founder and CEO

Support our work

As a non-profit charity organization we are completely dependent on your donations, sponsorships and commitment to our cause.

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Climate Aid

No Action. No Wildlife. No Humanity.
Our planet and its wildlife are facing the largest challenge, and extinction threat, through out human history. The temperature on the planet is increasing dramatically, and mainly due to human activities. Governments are not taking responsibility to meet the extremely vital target to stay below a two-
degrees global temperature increase… so it’s now up to all of us to act.

Climate Summit 2020
Many of us feel anxious and powerless in facing an uncertain future, but most of us are also aware of the need to act. Knowledge, Inspiration and Solutions are the themes of the Climate Aid Summit 2020, in Gothenburg, Sweden. The summit will be focusing on highlighting solutions rather than problems, and will be sharing knowledge as tools and inspiration for reachable change.

Save the Date 
Join the Climate Aid Summit and Concert on September 16, 2020, in Gothenburg, Sweden.

The Perfect World Award

Every year The Perfect World Foundation awards a significant person who has contributed to the conservation of our natural world. This person has also, maybe most importantly, contributed to increase global awareness about the importance of protecting our planet and its wildlife, to ensure a sustainable future for all its inhabitants.

The crystal award statuette 'The fragile Rhino' is uniquely designed and made by Orrefors Kosta Boda, the renown and historic Swedish glassblowing and glass design company.

Award recipients: Prince Albert II of Monaco (2020), Greta Thunberg (2019), David Attenborough (2018), Sylvia Earle (2017), Richard Leakey (2016), Jane Goodall (2015) and Mark Shand (2014). Lern more about all our The Perfect World Award recipients >>

The Blue Bucket
– a global team of ocean cleaners

The Perfect World Foundation’s initiative The Blue Bucket has the aim of creating a global commitment to clean up our oceans by encouraging everyone to pick up plastic, and all sorts of other debris, from the ocean. The Blue Bucket itself is both a symbol for the campaign to raise awareness of the problems around the heavy pollution of our oceans, and a tool to collect plastic in.

Every year more than 8 billion kilos of plastic end up in the ocean, but we are also close to 8 billion people on the planet – only one kilo of plastic picked up per person would mean that we literally could succeed in cleaning up our oceans. 

The Perfect World ambassadors joining the campaign as The Blue Bucket advocates, are the world-renown American marine biologist and oceanographer Dr Sylvia Earle and the Swedish Hollywood actor Joel Kinnaman. Read more >>

What we do

Save the Elephant

Increased demand for ivory and illegal trade has led to massive poached. Experts estimate that 35,000 African elephants are killed every year.

Save the Ocean

Här kan du läsa mer om The Perfect Worlds trädplanteringsprojekt samt hur du kan vara med. Det är enkelt att klimatkompensera genom trädplantering.

Save the Rhino

The magnificent and prehistoric looking rhinos are tragically enough killed in a higher rate than new rhinos are being born, and are severely threatened with extinction.


In the spotlight

Maria Nila donates SEK 500,000

Maria Nila donates SEK 500,000

Maria Nila donates SEK 500,000 to help 48 baby rhinos! A huge thank you to Maria Nila for their continuous support of The Perfect World Foundation. 

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Greta Thunberg is awarded TPW Award - The Conservationist of the Year 2019

Greta Thunberg is awarded TPW Award - The Conservationist of the Year 2019

Greta Thunberg will be the first Swedish person to be awarded the nature and animal organization The Perfect World Foundation's honorary award, The Perfect World Award, "The Conservationist of the Year".

Read more

TEXEL in Swedish newspaper Göteborgs-Posten

TEXEL in Swedish newspaper Göteborgs-Posten

TEXEL Energy Storage, TPWF's sister company, got attention in Gothenburg-Posten on Sunday thanks to its unique battery solution that can change the entire energy market.

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TPWF plants 80,000 trees in Kenya

TPWF plants 80,000 trees in Kenya

The Attenborough Forest is The Perfect World Foundations global tree planting project. The first tree was plantet by Sir David Attenborough in The Botanical Garden of Gothenburg in September 2018, with the goal of planting 1 million trees.  

Read more

The Perfect World Magazine

The first edition of The Perfect World Magazine is now available in our webshop. Learn more about The Perfect World's work, our ambassadors and the people who support the organization. In addition, there are lots of exciting interviews and articles.

Conservationist of the Year

TPWF's utmärkelse som årligen delas ut tillsammans med priset "The Fragile Rhino".

Expedition Svalbard 2018

Den 15e Juni gick 2018 års resa till Svalbard tillsammans med TPWF ambassadören Ola Skinnarmo, för att lära sig mer om hur klimatförändringarna påverkar det Arktiska området och dess vilda djur.

Läs mer här

Main Sponsors


      The Perfect World Foundation

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