Blue Mission

The Perfect World Foundation's Blue Mission is to raise awareness about our oceans and the importance of keeping the oceans alive. More than 8 million tons of plastic are dumped in the oceans every year. If this continues there will be more plastic than fish in the sea's if we don't take action now. Do we really need to use "one time" items, or can we re-use them? Because mostly of the plastics that are thrown away are single use products.

"We need to respect the oceans and take care of them as if our lives depended on it. Because they do" - a world famous quote by TPWF's ambassador, Dr Sylvia Earle, where the words speaks for themselves. If we don't start to care about our "blue planet" we will for sure start to see devastating effects. 

TPWF are working with experts all over the world and with projects protecting everything from manta rays to develop submarines to research on the deepest parts of the ocean.

2017 was was the year when TPWF started focusing on the Blue Mission with the grande finale being the Save the Ocean award ceremony where Dr. Sylvia Earle was awarded with TPWF's award, the Conservationist of the Year. The following year, the focus stayed on the Blue Mission with Sir David Attenborough as TPWF's Conservationist of the Year, and was awarded the prize during the award ceremony Save the Polar Bear in person. TPWF also had the pleasure to hos the Climate Conference where many interesting people had the chance to speakt their thougts on climate and conservation, with Sir David Attenborough being the main speaker. 

TPWF is now in the process of planting trees with the goal of planting trees! Sir David Attenborough, together with TPWF, planted the first tree, in what we call “The Attenborough Forest” or Canopy, in September 2018 in Sweden. Tree planting and protecting existing trees is a very effective way of reducing CO2, and TPWF intends to not only plant trees and forests but as well protecting existing areas from deforestation. The first goal is to plant and protect a million trees together with individuals and companies. CO2 is a global problem. The Attenborough Forest is a global tree planting or protection program, and includes trees and areas all around the world.  

Trees do not only reduce CO2, they also relieves our oceans, reduce desertification, and restores biodiversity and much more, and is much more effective than any artificial or human created CO2 technologies. The Perfect World Foundation is working together carefully selected tree planting and protection projects around the world to optimize outcome and security.

Please join us in our work to save the oceans, for us and our next generations! 

Did you know?

  • 1 of 3 marine mammals have plastic inside their bodies
  • More than 100 million sharks are killed yearly because of the demand on shark fin soup
  • 70% of our planet are covered with water
  • 500 million straws are used in the US every day


The Perfect World Foundation

Phone: +46 31 17 00 00
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