Thank you Maria Nila for helping elephants.

Maria Nila, a manufacture of world class hair care products, working hard to develop all products vegan, is joining forces with The Perfect World Foundation to raise awareness around the ongoing extinction of Elephants. Maria Nila has during the year raised and donated SEK 100.000 to or organisation. Thank You Maria Nila!


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"We respect life, we respect nature - and we love all animals. Discover our range with 100% Vegan & Cruelty Free haircare. 

#ichoosefriendly is a series of films created by Maria Nila to get people to think twice before buying beauty products with animal ingredients. Participants in the film are well known profiles Nellie Berntsson, Nicole Falciani, Tina Maria Hansen and Alexandra Bring. Also making an appearance in the film are the Co-Founder of The Perfect World Foundation – Rags Jacobsson and Maria Nila’s own Creative Director Cia Mannesson. In this video we get to experience the strong bond between humans and their beloved animals.

We at Maria Nila know that it is possible to manufacture world class hair care products without including animal ingredients. In our own Swedish lab and production, we are working continuously to develop future vegan products. Maria Nila products are Cruelty Free-certified by PETA (People for the Ethical Treatment of Animals)."


The Perfect World Magazine

The Perfect World Magazine is a glossy cover, coffee table magazine full of inspiring stories about animals, people, our work and positive change. By purchasing our magazine you not only get hours of good reading, you are also supporting our work. Thank you for your support!

You can buy the English issue No.2 HERE or the Swedish issue No.1 HERE

The Perfect World Foundation

Kungsgatan 48A 
SE-411 15 Gothenburg, Sweden

Tel: +46 (0) 31-17 00 00
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